NEWS
O-MU-TSU WORLD EXPO 2025
Terry Ito × Kei Hirabayashi Special Talk Show！
The complete talk session between Terry Ito—a multi-talented director,
producer, entertainer, and commentator—and Hirabayashi!
Don’t miss their passionate discussion about “diapers of the future”!
Held at the Osaka-Kansai Expo on June 24, 2025!
The Medical Welfare Fashion Association is hosting the WORLD DIAPER EXPO!
The “Future Diaper Collection” expresses the idea
that everyone can enjoy fashion!
Come see the stage where the possibilities of diapers are being explored!
December 21, 2024: Appearing at TEDxKobe!
Hirabayashi will be giving it his all on the ultimate stage!
He will be sharing tips on how anyone can live authentically,
based on his own experiences!
Come and experience the excitement of the stage for yourself!
To the stage of Paris Fashion Week in September 27 2022
To realize a society where everyone can enjoy fashion no matter their disability,
NextUD fashion (the next generation of universal design) showcased at the Paris Fashion Week,
the pinnacle stage of fashion!
A world where everyone can enjoy fashion!
This is the moment when one of our dreams comes true.
See the stage where the world’s common sense changes!
To the stage of Paris Fashion Week in September 27 2022
To realize a society where everyone can enjoy fashion no matter their disability,
NextUD fashion (the next generation of universal design) showcased at the Paris Fashion Week,
the pinnacle stage of fashion!
A world where everyone can enjoy fashion!
This is the moment when one of our dreams comes true.
See the stage where the world’s common sense changes!
Fashion for everyone around the world.
My lifetime mission is to make the world’s impression of disabilities and the welfare industry brighter and more colorful by combining welfare and fashion.
GALLERY
EVENT
Public Lectures
- December 2019 Lectured at Doshisha University
- July 2021: Lecture at the teacher’s school
- October 2021: Lecture at Tokushima Prefectural Tokushima North High School
- November 2021: Lecture at Higashi Osaka Municipal Ikibe Higashi Elementary School
- December 2021: Lecture at Otemae University
- June 2022 Lecture at Kwansei Gakuin University
- July 2022 Lecture at Nagoya Municipal Sakuradai High School
- August 2022 Keynote speech at the National Conference of the Society for Educational System Information
- October 2022: Lecture as a visiting professor at Shijo-Nawate Gakuen University’s Kusunoki Festival
- November 2022: Lecture at Doshisha University
- August 2023: Special Needs Education Public Lecture for the 2023 Academic Year, hosted by the Gifu Special Needs Education Regional Support Center
- September 2023: Lecture at Sanvillage International Medical and Welfare College
- September 2023: Talk show at the 50th International Welfare Equipment Exhibition (Tokyo Big Sight) “NextUD JAPAN 2023”
- November 2023: Lecture at the 22nd Academic Conference of the Japan Society for Beauty and Welfare
- April 2024: Lecture at the Barrier-Free Exhibition 2024
- June 2024: Lecture at the Hyogo Prefecture Social Welfare Workers Association
- September 2024: Presentation at MED JAPAN
- October 2024: Presentation at the SGWC Summit 2024 hosted by the National Association of Young Social Welfare Organization Managers at the International Welfare Equipment Exhibition (H.C.R.) 2024
- December 2024: Presentation at TEDxKobe
- April 2025: Special lecture at Shijo-Nawate Gakuen University
- April 2025: Lecture at the Barrier-Free Expo 2025
- June 2025: Special talk show at the Osaka Kansai Expo 2025 “O-MU-TSU WORLD EXPO 2025” (EXPO Hall)
- August 2025: Commemorative lecture at the Japan Society for Art Education Academic Research Conference Osaka Conference (scheduled for August 22)
Other numerous lectures at elementary schools, junior high schools, high schools, universities, etc.
“In a world where anyone can enjoy fashion, regardless of their background…”
“To realize your dreams, you have to break out of the norm.”
It took only two and a half years from the time he came up with the idea to the time when Kage Hirabayashi, who is in the welfare industry, was able to challenge the world’s Paris Collections.
She will give a special talk that everyone will find helpful, such as the 【Law of Success】, 【How to Think Forward】, and 【How to Be Yourself】, which will make your envisioned dream come true. If you would like to attend, please contact us using the contact form.
MEDIA
TV
January 2021
Appeared on Kansai Television Network “Houdou Runner”
February 2021
Appeared on BS Fuji “Prime Online TODAY”
May 25, 2021
Appeared on NHK “Gurutto Kansai”
May 27, 2021
Appeared on NHK “Shibu 5zi”
August 28, 2021
Appeared on BS Asahi “Baton Touch SDGs Hajimete-masu”
May 16, 2022
Appeared on NHK World “Direct Talk”
May 30, 2022
Appeared on Sun TV “Catch +”
June 10, 2022
Appeared on NHK “Friday 5:00”
May 2024
Appearance on TV Osaka’s “Osaka News”
May 2024
Appearance on Sun TV’s “Catch+”
June 2025
Appearance on Kansai TV’s “Kansai TV News”
June 2025
Appearance on Nippon TV’s “ABEMA Prime”
July 2025
Appearance on Yomiuri TV’s “ten (Colorful)”
July 2025
NHK World, “BIZSTREAM” and “JAPAN NEWS” appearances
August 2025
NHK, “Good Morning Japan” appearance (scheduled for August 19)
August 2025
Appearance on NHK’s “Libra Love Hyogo”
September 2025
Appearance on NHK’s “Around Kansai Before Noon”
January 2021
Appeared on Kansai Television Network “Houdou Runner”
February 2021
Appeared on BS Fuji “Prime Online TODAY”
May 25, 2021
Appeared on NHK “Gurutto Kansai”
May 27, 2021
Appeared on NHK “Shibu 5zi”
August 28, 2021
Appeared on BS Asahi “Baton Touch SDGs Hajimete-masu”
May 16, 2022
Appeared on NHK World “Direct Talk”
May 30, 2022
Appeared on Sun TV “Catch +”
June 10, 2022
Appeared on NHK “Friday 5:00”
May 2024
Appearance on TV Osaka’s “Osaka News”
May 2024
Appearance on Sun TV’s “Catch+”
June 2025
Appearance on Kansai TV’s “Kansai TV News”
June 2025
Appearance on Nippon TV’s “ABEMA Prime”
July 2025
Appearance on Yomiuri TV’s “ten (Colorful)”
July 2025
NHK World, “BIZSTREAM” and “JAPAN NEWS” appearances
August 2025
NHK, “Good Morning Japan” appearance (scheduled for August 19)
August 2025
Appeared on NHK’s “Libra Love Hyogo”
September 2025
Appeared on NHK’s “Around Kansai Before Noon”
BOOK
NEW Sennyukan no Taga wo Hazuse! Hande Ga Arukara Umaku Iku Hijoushi na Seikou Housoku
(Released on September 8, 2022)＜KADOKAWA Publishing＞
The formula for success of Key Hirabayashi, who embodies the concept of “changing welfare through fashion”!
‘Why can’t people with disabilities dress fashionably?’ ‘Why shouldn’t men wear skirts?’
Kei Hirabayashi, the Representative Director of Japan Persons with disabilities Fashion Association, continues to create fashion from a new perspective, opposing values that might be called prejudice until then.
This book is for those who have something they want to achieve but have hit a wall and their life is not going well, or those who have conflicts with people around them because their values do not match and they are being harmed.
This is a bible for those who think “I can’t do it myself,” but Kei Hirabayashi, who has been making dreams come true from the norm, shares his own method of success and helps you look forward and move forward.
Toto to Totto to Hattatsu Shougai
（July 9, 2019）＜Galaxy Books Publishing＞
”Developmental disability is developmental unevenness’ This phrase is the starting point for this book! The author, who founded a facility to develop the strengths of children with developmental disabilities at a major school corporation, presents his best work on developmental disabilities, welfare, and more.
Itteki no Shizuku
（March 2, 2021）＜Galaxy Books Publishing＞
My mission is to brighten and glamorize the world’s impression of disabilities and the welfare industry with “welfare x fashion”! People’ s dreams are like small drops that we sometimes lose sight of. But the potential of “dreams” is limitless!
PROFILE
KEI HIRABAYASHI
Fashionable leader in the welfare sector
Born on July 21, 1977
◼️Representative Director, KEI’s STYLE Co., Ltd.
◼️Representative Director, Japan Welfare Medical Fashion Association
◼️Visiting Professor, Shijonawate Gakuen University
After working as a hairdresser, he entered the teaching profession. In December 2016, he started his own business and established Totolink Co., Ltd. Within just two years, the company expanded to three locations, and currently operates four after-school day services in Amagasaki City, Hyogo Prefecture. In November 2019, he established the Japan Disability Fashion Association as a general incorporated association and assumed the role of representative director. The following year, in 2020, he launched the Next UD (Next Universal Design) brand bottom’all. On September 27, 2022, he successfully held a fashion show during Paris Fashion Week at the Paris Japanese Cultural Center.
In June 2025, he will host the world’s largest diaper collection, “O-MU-TSU WORLD EXPO 2025,” at the EXPO Hall during the Osaka-Kansai Expo 2025. He is currently active in lectures and consulting.
SOCIAL MEDIA
CONTACT
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